This branding project was volunteer work for a non-profit organization called Community Helpers Unite that deals with food security. Since it’s an indigenous based organization we wanted to represent it into the logo. We used a feather that holds significance to the indigenous culture and incorporated a wheat to represent food security and the prairies where the organization was founded.
Aprons, shirts and other peripheral items were created to help distinguish the volunteers of CHU but also make them feel apart of a community. With other merch items like pins, stickers and pens to promote the organization.